How To Use a WordPress Blog To Enhance Traffic To Your Website
WordPress blog can be installed easily in any website and it can
be used to drive traffic by writing useful posts that contain
relevant information and relevant business key phrases. As we use a
blog in our websites to update our prospective and existing
customers about our products and services, we can also use it
strategically to enhance traffic to our websites.
WordPress blog is very easy to install in your website. You or your
web designer can customize it as per your specific needs. The
WordPress admin interface is so handy to use that it hardly takes
few minutes to write and publish a new post. But it is important to
know how to use your blog for search engine optimization and to
drive traffic to your website.
Four important things you need to show on your blog are recent
posts, archives, categories and comments. Every new post you
generate through the WordPress admin must be done strategically as
search engines consider it as a new page on your website with a
distinct link. Hence, it is vital to understand the importance of
the title you select for your blog post. You can easily customize
the titles of the posts in WordPress blog in a way that only title
comes in the new post link and not the date or category of posts.
You can even include business key phrases in the title of the post.
For this, you must write a post that contains useful information on
the services or products you want to promote. Title must be selected
accordingly.
As it is not easy to update content on your website regularly,
writing new posts serve that purpose. You can target new keywords
through the blog posts. What you need to do is to write relevant
content including these keywords and link them with the appropriate
page of the website. It serves dual purpose. First, you help your
customers to know more about the services you provide and second,
you make search engines to see the appropriate interlinking with
targeted keywords on your website. You can also target long tail
keywords through blog posts as it is not easy to target these
keywords through main pages of your website. This way you can drive
traffic to your website through WordPress blog.
Try a WordPress blog to drive traffic to your website through
strategic writing in your posts and to keep your targeted customers
updated through relevant information about your products and
services.
