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What is Pay per click search
engine?
Pay per click
search engines (also called pay-for-performance and paid
listings among other names) are engines which allow site
owners to determine their sites ranking in that particular
search engines results by bidding on keywords.
The
underlying idea to pay per click search engines is that
you find keywords related to your website and then you bid
on these keywords and buy high positions on your chosen
engine. Your bid amount is the amount you're willing to
pay for each visitor that visits your site through the
search results.
For instance, let's say you wanted to appear in the top
listings for "wedding rings." You might agree to
pay 40 cents per click. If no one agrees to pay more than
this, then you would be in the number one spot. If someone
else later decides to pay 41 cents, then you slip into the
number two position.
Why
use Pay Per Click Advertisement?
Pay Per Click advertisements are
priced on a per-click basis. You pay a small amount each
time somebody clicks on your advertisement and visits your
site, instead of paying each time the advertisement is
shown. Done properly, this can be an effective and
cost-effective way of driving highly-targeted traffic to
your site.
Which
are Pay Per Click Search Engines?
Pay per click
search engines
are Overture, Google AdWords, Looksmart, Yahoo, Inktomi,
Teoma, FAST.
Overture
Overture
(formerly GoTo) invented the concept of Pay per click search engine
listings. They have partnered with a large number of
search engines and portals, which display Overture ads
above regular search results. Current Overture partners
include Yahoo, AltaVista, MSN, Lycos, and Ask Jeeves.
Their reach is the widest of the Pay Per Click search engines.
Overture's listings work like an auction. You bid on
keyword phrases based on how much you think the traffic is
worth per visit. Other companies can bid on the same
terms, and outbid you if they want. The top three bids are
displayed much more prominently than the other listings.
Google Adwords Select
Google's Pay Per Click ad
program is called
Adwords Select. Google's ads are displayed in colored
boxes in the right-hand column next to their search
results.
Adwords has some nice features, as
compared to Overture. First of all, the ads are displayed
on Google, which is the number one search engine on the
web. They are also displayed on AOL Search, which exposes
your ad to a large amount of traffic that might not be
using Google yet.
The only downside to Google's insistence on relevancy
is that they will restrict or drop your ad altogether if
it drops below a certain click-through percentage.
Findwhat
FindWhat
is a pay per click search engine similar to Overture. It
lacks the distribution that Overture has, however. This
isn't necessarily bad. You may find that the smaller
distribution base still brings in quality traffic and
perhaps at less expense than with Overture.
The main reason to consider FindWhat in terms of the
major search engines is that its listings appear on
Excite's search results page. Because of this, if you want
quick visibility at Excite, paid listings with FindWhat
are the easiest way to do this.
How Does
Pay Per Click Work?
Submit 4 to 7 keywords or keyword phrases
We will research for frequency of use and relevancy under the plan
Once evaluated by our staff, we will choose 4 most important and viable keywords/keyword
phrases for the plan.
We position
these phrases in the Top 3 sponsored links on the following search engines:
-
Yahoo group; (Yahoo, Altavista, CNN, Excite, Lycos, HotBot, Netscape, Cnet, Webcrawler, iWon, Direct
Hit, Gateway, Infospace, Dogpile, Metacrawler, 100hot, Overture, and MSN),
or first page sponsored links on
7 business days later, your website will appear in at least top 3 (and in some
cases first) position on EACH of the major search engines in the syndicated
networks (on Google you'll be first page).
We
monitor your website thereafter through the term of the agreement to ensure that
you remain in top position
Please read our Terms
of Service for more details
How Much
Does It Cost?
| Initial
Setup |
|
$249.00 |
| Google
Group |
| Basic |
No Top Rank
Guarantee |
$100.00
/month
Minimum |
| Optimized |
First
Page Guarantee |
$250.00/month |
| Yahoo
Group |
| Basic |
No Top Rank
Guarantee |
$100.00
/month
Minimum |
| Optimized |
Top 3
Ranking |
$250.00/month |
|
* All plans require
an initial 3 months commitment |
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