Search engines use keywords to index your website, and to match surfers' searches. It is very difficult to rank high on a single keyword search, so try to develop keyword phrases. Selecting effective key phrases is not an easy task! Ask potential customers what key phrases they might use when searching for a product like the one you sell.

Look for key phrases in the text of your site, and any other marketing materials, and brainstorm for key phrases that effectively describe the image of your product. Checking your competitors' websites to find out what key phrases they are using might also help…

Search engines look at the distribution of the key phrases throughout the page, so use the key phrases frequently throughout your pages. Important places search engines look for key phrases are title tags, heading tags, img alt tags and links. 

Another good tip is to create meta keywords tags for each page of your site with all the relevant key phrases. Use important key phrases only in the pages where the content reflects them, and concentrate the key phrases toward the top of the pages. Some search engines only index the top of the pages, and almost all rate higher the content toward the top.

Many search engines' spiders ignore pages linked through frames. If your website use frames, always have a noframes tag that starts with your site's description. This text is what will appear on the search engines' captions. Some spiders also ignore image map links, so if you use them for navigation, create a text-only site map with links and descriptions of all content, and submit that page.

Content is king! Update your content regularly, and spiders will visit your website more frequently.

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