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Global Nexchange Solutions

Search Engine Optimization (SEO)

Have a new site or product? Need to promote your site or product without spending a fortune in this ever competitive market?


What is Search Engine Optimization or Placement?

Image Many new site owners make a fundamental mistake of thinking that search engine submission is same as search engine optimization.

"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.

Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.

"Search engine optimization or placement" refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines. It is a speciality that only handful search engine optimization company can do.

Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines' algorithms weigh various factors, such as a page's design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.

To achieve a Top 20 position in major search engines, search engine optimization experts must invest a lot of time studying different algorithms of different search engines. It is best left to professional search engine optimization company so that you can spend more time growing your business.

How do we optimize website for search engines??

Image 1. Targeted Keywords:
We start by developing a list of target keywords for your site, based on an analysis of your site's goals and content, and statistical data on what keywords are being used by searchers to find similar sites.

For example: How many people do you think search for the word "travel"? ''A lot''.

How many results come up for "travel''? Millions of results. In Google, that search keyword brought up 132,000,000 queries.

What do you think is the chance of your website appearing near the top are? SLIM TO VERY SLIM.

But, because visitors who click-through to a site after searching for "travel" are not highly targeted, you don't know if they're searching for:

Travel tickets
Travel airlines
Travel hotels
Travel related equipments
Travel agency
Travel news


However if a search engine visitor types in 'special offer travel tickets' and you have targeted that key phrase in prominent places where search engines look on your website, you have a much better chance of appearing near the top of the pile.

Also if in fact the visitor clicks through on your listing, you are much more likely to make a sale, because you have exactly what the searcher was looking to buy.

Image 2. Optimizing Meta tags, titles and other parts of the codes:
Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since your title will be seen by both readers and search engines, it's particularly important.

The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. The meta description tag is especially important because it's the only tag supported by some engines.

3. Optimizing Contents:
Major Search Engines have certain criteria for top ranked sites. These criteria range from having a specific number of words on the page to how many times those words appear on the page and where they are placed.

4. Search Engine Submissions:
Your website will be manually submitted to all top search engines. However, having it indexed by the search engines is a long process that can take up to 6-10 weeks for you to see the result.

 

We will continuously monitor the search engines for three months to ensure that your URL gets indexed, with resubmissions as necessary during this time.

5. In-Depth Web Traffic Statistics:
We have sophisticated software to aid in the tracking of your website's traffic. You will be able to see what search terms people have used to find your site, break down of traffic by minutes, hours, day and month, and which linked site is sending you most traffic etc....

 

Request a FREE QUOTE! Confidential and no obligation!

To get your first assessment of your business needs. please fill out the form or to talk to us in person, call us at (847) 461-9227 M-F 9:00AM - 6:00PM (CST).

Connect with Us

Global Nexchange Solutions
105 E. Townline Road, Suite 131
Vernon Hills, IL 60061
Phone: 847.461.9227
support@globalnexchange.com