Reputation Management & Defending Your Brand
You have worked hard to build you business, maintained great relationshipwith your customers over the years only to find out that few unfavorable reviews in popular reviews sites have negatively affected your business.
Familiar story like this is happening all over the internet as online review sites influence consumer behavior. It doe snot matter if you own a restaurant, auto repair shop, a dentist or an accountant, few negative reviews from disgruntled customer can greatly affect your bottom line.
Latest Study: 39% said reading three negative reviews would persuade them against buying a particular product or service
According to a Lightspeed Research study, "Almost half (49%) of respondents said they had written a review and posted it online. 88% of those who had written a review had written a positive one. However, with so many people reading online reviews, it is no surprise that negative
reviews carry weight. A quarter (24%) said they change their minds about buying a product or service after reading two bad reviews, and a
further 39% said reading three negative reviews would persuade them against buying a particular product or service. And the older
generation is even more cautious: one third (33%) of 55 to 64 year olds say they would change their mind after only two negative reviews,
compared to 10% of 18 to 24 year-olds"
New Trend: Purchasing behavior based on “word-of-mouth” recommendations from their friends.
In simpler times, it was good enough to have an online presence on the Internet providing a static content for a passive audience. Today, social networking
sites such as Facebook, Twitter and online review sites such as Google+ Local, Yelp, Yellow Pages, CitySearch, Bing Local, and Angie’s List are drastically changing the way we get information from the web. Instead of one-way exchange of information, social networking and review sites are enabling
your customers to make comment, share places of their interests and post reviews of their experiences.
Moreover, this new trend towards social networking are transforming the behavior of online users in searching, finding and purchasing. More and more, people are making decisions, whether to buy a new product or find a place to hang out, based on “word-of-mouth” recommendations from their friends.
In this ever changing environment, it is very important for business owners to regularly monitor their online reputation and respond or remove negative reviews from Google+ Local, Yelp, Yellow Pages, CitySearch, Bing Local, and Angie’s List & other review sites.
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