Q. What is Internet marketing?

Many webmasters mistakenly believe that a website on the web will automatically drive traffic and potential customers to their website.  As in the real world, no ones going to come to your website if they can't find it.  It takes concerted effort to market your site effectively using search engines, e-zine magazines, banner ads and etc...

Q. What are search engines?

Search engines are website such as Google.com, Yahoo.com, MSN.com and other 3,000 sites on the web where you can type in search terms to look for websites.  Because there are now close to 800 million sites on the web, search engines play an important role in search and finding websites you are looking for.

Q. What are search engine robots?

Out of 3,000 or so search engines, some of the sites use human editors to view the site to determine whether or not it matches their criteria for listing. Examples of such sites are Yahoo, DMOZ, Findwhat etc. Majority of search engines however uses "robots" or "spider," which is an automated means of "crawling" all over the site, looking for the necessary elements it expects to find on a web page. For example, Google and Inktomi.

Q. Why can't I find my site on the search engines?

The answer can be many reasons.  If your site is fairly new, you need to manually submit to search engines for them to find your site and index it on their database.  However, it can take up to 6 months for them to visit your site. (Contact us to learn a faster way to get your site indexed)

Even if your site was indexed by search engines, because of millions of sites on the web, even if someone types in a search term query, your site might be coming up on 500th page where no human being can find.

Q. Why is search engines so important?

The latest research shows that 87% of new leads come from search engines.  So if you have a website selling services or products, it is very important for your site to rank well on search engines and the keyword search terms.

Q. Why is my website rank so poorly on search engines?

As much as search engines try to find relevancy in search terms, it is not always successful in matching the right website to the query term.  Search engines have its own algorithm as to how they rank the sites for relevancy such as contents and inbound links to your site. Thus, how you make your site search engine friendly is going to dictate how well your site is ranked.